1 Who I am

I build products that move the business

AI product builder with 10+ years of experience scaling consumer, enterprise, and developer platforms, optimizing acquisition funnels, and aligning multidisciplinary teams across engineering, AI research, and design.

Meg Ross, smiling, in black and clear square glasses and a plaid shirt
fig. 01: Meg Ross, M.A.
2 The results

Business impact, by the numbers.

Deep analytical rigor and user insight, turned into product strategy, security enhancements, and measurable growth in global subscription services.

$15M+ Cumulative ARR

Across global education, enterprise, and consumer platforms by owning the 0→1 product lifecycle.

Across 10+ years
1.2M MAU, up from 250K

Grew Amazon Kids on Fire TV from 54K to 228K subscribers in 10 months, reaching ~$1M in monthly revenue (~$12M ARR run-rate).

Amazon
72% Retention, up from 48%

In one month, by redesigning the sign-up flow from 6 to 4 panels.

Amazon
440K Customers made EU-compliant, early

Multi-factor authentication delivered two months ahead of the deadline, protecting ~$50M ARR from penalty risk.

Amazon · Kindle Newsstand
3× Faster speed-to-market

New features from 12 weeks to 4 and new device support from 24 weeks to 8, via a multimillion-dollar backend migration.

Amazon
2M Course enrollments, doubled

In one year, on a zero-to-one B2B2C learning platform in 26 languages: a $15M platform transformation.

PADI
+86% Sprint velocity

From introducing agile development and product discovery practices org-wide.

Subquadratic
~30h Saved per week

A real-time LLM benchmark evaluation suite, built with AI researchers using Claude Code.

Subquadratic
$120K ARR from a converted pilot

Turned a Vanderbilt University pilot into an annual contract with standardized performance reporting.

Re:Course AI
$1M+ International sales growth

Plus 88% year-over-year renewal, from on-the-ground user research and 0→1 features.

Scientific Learning
+33% GenAI tool adoption

30-day retention lift across 129 PMs, from coaching on AI-native product-led growth.

Adobe
From day one, Meg was an incredible fit, bringing deep product management expertise that helped reinforce a product-led mindset within a traditionally IT-driven organization.
Josh Dahmer
Manager, Product Management · Adobe Product Management Center of Excellence
Meg has paved the way for PADI to envision a future with their digital learning product portfolio. She was integral to planning, scoping, and building the new IDC and new Open Water Diver journeys. She has been a pleasure to work with, super intelligent, and brings joy and enthusiasm to the whole team.
Dorota Juska-Fairbanks
Global Localization Leader · worked with Meg at PADI
She was and is a highly proficient product manager with a deep appreciation for creating the best user experiences and she has a relentless passion to produce the best possible digital products.
Niel McLean
Digital product design, 20+ years · worked with Meg at PADI

Leadership & Awards

  • Judge, Speaker, Panelist, Mentor: Pegasus Ventures LATAM Startup World Cup 2023, Women in Tech
  • Speaker: Product School 2022, AMA
  • Selected from 1,000+ applicants for Shreyas Doshi’s Product Sense for Product Leaders, Oct. 2024
  • Amazon Kids+: Best Kids Only Streaming Service 2023, Kidscreen Awards
  • Pearson TELL: Best of Show 2015, ISTE
3 Is this for you?

What I get hired to fix

If one of these sounds familiar, let’s talk.

Growth & acquisitionUsers sign up, then leave.
What I did

Redesigned a sign-up flow from 6 to 4 panels, lifting subscriber retention from 48% to 72% in one month and growing Amazon Kids on Fire TV from 54K to 228K subscribers.

Amazon
0→1 platformsYou need a new platform built from zero.
What I did

Delivered a zero-to-one B2B2C digital learning platform (a $15M transformation) on web and mobile in 26 languages, doubling course enrollment from 1M to 2M in one year.

PADI
AI & ML productsYour AI works in the demo, not in production.
What I did

Optimized model output to a near-zero hallucination rate, measured against a 2,000+ question golden evaluation bank, and won MLR approval in two months; built an LLM evaluation suite that saves ~30 hours a week.

Re:Course AI · Subquadratic
Compliance, security & riskA regulatory deadline is putting revenue at risk.
What I did

Delivered EU multi-factor authentication for 440K customers two months early, protecting ~$50M ARR; cut security incidents from monthly to zero.

Amazon · PADI
Execution & speedThe team is busy, but nothing ships fast enough.
What I did

Increased sprint velocity 86% with agile and discovery practices; cut new feature speed-to-market from 12 weeks to 4; shipped a beta in 3 months with 90% fewer bugs.

Subquadratic · Amazon · Lantum
Strategy, metrics & GTMYour metrics don’t match how customers behave.
What I did

Redesigned the North Star Metric for a $360MM ARR organization to reflect cross-device behavior, and led international expansion to Japan and Canada.

Amazon
Industries and verticals
  • Consumer subscriptions
  • Media & publishing
  • Kids & family
  • Education
  • Healthcare
  • Pharma
  • Manufacturing & security
  • Developer tools
  • Frontier AI

Want the deep dive?

AI & business →
4 Let’s talk

Let’s build something.

Next, I’m looking for a long-term home: a team scaling a product people already pay for.

01

Hiring a product leader?

I’d love to hear about the role and the team. Send it my way and let’s talk.

02

Want to talk shop?

Product, learning science, or building things with Claude Code. Happy to compare notes.